MSMK6088
MSMK 6088 - Strategic Marketing (3 Cr.)
Marketing (11269)
TCSM - Curtis L. Carlson School of Management
MSMK 6088 - Strategic Marketing (3 Cr.)
Course description
Determining product-markets where organization should compete. Sustainable competitive advantage. Matching marketing strategy with environment. Coordinating marketing, other business functions. Organizing marketing function/management. [with Simulation]
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Typically offered term(s)
Every Spring