MSMK6211
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MSMK 6211 - Marketing Management (3 Cr.)
Course description
Management of the marketing function; understanding the basic foundational marketing
concepts and skills in strategy development and planning of operational and strategic
levels pertaining to product offering decisions, distribution channels, pricing and
communication.
concepts and skills in strategy development and planning of operational and strategic
levels pertaining to product offering decisions, distribution channels, pricing and
communication.
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Fall