JOUR4244
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JOUR 4244 - Crisis Communication (3 Cr.)
School of Journalism & Mass Communication (10976)
TCLA - College of Liberal Arts
Course description
This course teaches the concepts and strategies of effective crisis communication. Crisis communication is an important and integral part of an organization's strategic communication repertoire. Effective crisis communication can save lives, reduce negative outcomes, and protect an organization's employees, reputation, and brand image. Topics taught in this course include crisis type identification and evaluation, forming a crisis management team, planning and execution of crisis communication strategies, and post-crisis communication evaluation. Case studies will be used to teach and analyze crisis communication concepts. Students will participate in a crisis communication simulation to gain experience planning and executing the concepts and strategies learned in this course.
prereq: [Jour 3004 or 3004H], Jour 3201, any 32xx skills course, Strat Comm major
prereq: [Jour 3004 or 3004H], Jour 3201, any 32xx skills course, Strat Comm major
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Requirements
003718
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Spring