JOUR4244

This course teaches the concepts and strategies of effective crisis communication. Crisis communication is an important and integral part of an organization's strategic communication repertoire. Effective crisis communication can save lives, reduce negative outcomes, and protect an organization's employees, reputation, and brand image. Topics taught in this course include crisis type identification and evaluation, forming a crisis management team, planning and execution of crisis communication strategies, and post-crisis communication evaluation. Case studies will be used to teach and analyze crisis communication concepts. Students will participate in a crisis communication simulation to gain experience planning and executing the concepts and strategies learned in this course.

prereq: [Jour 3004 or 3004H], Jour 3201, any 32xx skills course, Strat Comm major

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