MSMK6082
MSMK 6082 - Brand Strategy (2 Cr.)
Marketing (11269)
TCSM - Curtis L. Carlson School of Management
MSMK 6082 - Brand Strategy (2 Cr.)
Course description
Management of brands/brand equity in modern business enterprises. Measuring brand equity. Building brand equity. Leveraging brand equity through brand extensions/alliances. Lectures, case studies, group brand projects.
Minimum credits
2
Maximum credits
2
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Typically offered term(s)
Every Spring