CMBA5847

Course provides an integrated, top management viewpoint for business students. It frames the functional courses in the CEMBA curriculum by providing a 'total' business perspective. The course objective is to develop analytic skills and deep understandings in identifying key issues and formulating and implementing appropriate strategies for creating and sustaining a competitive edge in complex business situations. The course will familiarize students with the most current theories, concepts, and techniques of strategic management using a combination of readings, case discussions, presentations, and videos. Student progress will be assessed through class participation, an in-class exam, and a group project comparing the strategies of two competing firms.