JOUR3761

Social media has changed how businesses and nonprofits function. In almost every industry, social media has driven fundamental changes in how audiences interact with brands and each other. Social media has also opened up new communication channels for brands to connect with existing and potential audiences. This course is designed to help you understand the impact the rise of social media has had on organizations. The course has a broad focus on social media to orient social media management from a communication strategist’s standpoint. You will gain a clear perspective on audiences’ social interactions, various social media
platforms available to businesses and nonprofits, current social media strategy practices, and tools for tracking effective engagement. You will also gain the practical skills necessary to develop digital communication strategies that achieve an organization's goals.
This course does not fulfill any requirements for the Journalism, Strategic Communication, and Media and Information majors/minors.