Business Analytics B.S.B.

Business analytics is integrated into various functional areas of organizations such as finance, accounting, marketing, supply chain, human resources, and information systems and is driving transformative changes in these areas. With an increasing number of organizations adopting data-driven strategies, there is a growing need for professionals who possess a unique combination of business acumen and technical analytics skills. The business analytics major addresses this need by (a) introducing business students to the realm of data-driven problem-solving using analytics methods and models, (b) equipping students with the foundational data analytics skills necessary for a successful career in business analytics, and (c) providing students with opportunities to augment their analytics expertise through specialized elective courses in business analytics. The business analytics major is a pathway for students seeking to blend business domain knowledge with advanced business analytics skills.