JOUR4725

Today’s media industry is marked by complexity as new entrants compete for consumers, industry mainstays struggle to survive, and disruptions continue. Consumers are increasingly more educated and proactive about their media consumption, and organizations face a complex array of human, marketing, and advertising decisions. The course focuses on the business aspects of media and prepares students to navigate the complexities of working in the media industry, from media start-ups to legacy media organizations. The course is designed to expose journalism, strategic communication, and media and information majors and other interested students to core concepts and principles of managerial, entrepreneurial, and organizational theory as they apply to these organizations. Students will learn about key management challenges facing media organizations today in today’s technological landscape.