MKTG6072

Today’s explosion in global e-commerce and logistics networks means most organizations now face an opportunity to broaden their customer bases and strengthen their brands. At the same time, these firms may face a new set of global competitors including state-supported, foreign companies, or current competitors who have transformed into global marketers. This case-based course arms the learner with a set of frameworks to adapt and lead in today’s global marketing arena. The course culminates in a student-designed, real-world, “Glocal” marketing plan that launches an offering into an international market.

prereq: MBA 6210/6211, MBA or Mgmt Sci MBA student

009648