MKTG6072
MKTG 6072 - International Marketing (4 Cr.) Online may be available
Marketing (11269)
TCSM - Curtis L. Carlson School of Management
MKTG 6072 - International Marketing (4 Cr.) Online may be available
Course description
Today’s explosion in global e-commerce and logistics networks means most organizations now face an opportunity to broaden their customer bases and strengthen their brands. At the same time, these firms may face a new set of global competitors including state-supported, foreign companies, or current competitors who have transformed into global marketers. This case-based course arms the learner with a set of frameworks to adapt and lead in today’s global marketing arena. The course culminates in a student-designed, real-world, “Glocal” marketing plan that launches an offering into an international market.
prereq: MBA 6210/6211, MBA or Mgmt Sci MBA student
prereq: MBA 6210/6211, MBA or Mgmt Sci MBA student
Minimum credits
4
Maximum credits
4
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Requirements
009648
Typically offered term(s)
Periodic Fall & Spring