JOUR8201
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JOUR 8201 - Business Fundamentals for Strategic Communication (3 Cr.) Online may be available
School of Journalism & Mass Communication (10976)
TCLA - College of Liberal Arts
Course description
In this class, students will learn the factors and influences affecting the role and strategy of communication professionals. They will explore organization design, structure, and the internal and external factors that impact communication strategy across organizations. They will learn to identify drivers (commercial, competitive, organizational, environmental, regulatory, technical, and global issues) that affect the development and growth of organizations (both businesses and nonprofits) and how they impact communication strategy. They will also learn to develop, deploy, manage, and measure a successful strategic communication program. In addition, they will learn leadership techniques of communicating with a strong executive presence, which are necessary to be a valuable part of the executive management team in modern organizations.
prereq: Strat Comm MA grad major
prereq: Strat Comm MA grad major
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Requirements
001477
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Fall