RM4216
RM 4216 - Retail Promotions (3 Cr.)
Retail Merchandising (10832)
TALA - College of Design
RM 4216 - Retail Promotions (3 Cr.)
Course description
Role of integrated marketing communications in retail businesses. Promotion techniques/media characteristics. Application of theories behind consumer decision making.
prereq: 2215, [jr or sr or grad student], [DHA major or minor or instr consent]
prereq: 2215, [jr or sr or grad student], [DHA major or minor or instr consent]
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
AFV - A-F or Audit
Lecture
Requirements
003175
Credit will not be granted if credit has been received for:
01343
Typically offered term(s)
Every Fall