RM4216
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RM 4216 - Retail Brand Essentials (3 Cr.)
Course description
This course provides a comprehensive exploration of retail branding, blending foundational theories with hands-on application in today’s dynamic retail environment. Students will learn the core principles of brand design, identity, and positioning, alongside promotion theories that drive consumer engagement and brand loyalty. Through case studies and industry examples, students will analyze successful brand strategies across various retail sectors, exploring how brands adapt to digital, omnichannel, and experiential settings.
Students will be challenged to make strategic branding and promotion decisions, applying theory to practice through a simulation game. By the end of the course, students will be equipped with the skills to craft compelling brand identities, engage consumers effectively, and understand the impact of promotional strategies on brand perception.
Students will be challenged to make strategic branding and promotion decisions, applying theory to practice through a simulation game. By the end of the course, students will be equipped with the skills to craft compelling brand identities, engage consumers effectively, and understand the impact of promotional strategies on brand perception.
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
AFV - A-F or Audit
Lecture
Requirements
013416
Credit will not be granted if credit has been received for:
01343
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Fall