LNDN3531
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LNDN 3531 - Advertising and Marketing in Britain (3 Cr.)
Learning Abroad Center (10038)
TOIP - Global Programs and Strategic Alliance
Course description
Forms of advertising and public relations techniques used by organizations to communicate with stakeholders. Consumer motivation/appeal. Media structures, effectiveness. Target audiences. Print/broadcast production, budgeting and promotion mix planning. Students design, cost, and implement an advertising campaign, and project the likely success rate.
Minimum credits
3
Maximum credits
3
Is this course repeatable?
Yes
What is the maximum number of completions allowed?
2
What is the maximum number of credits that can be earned from this course?
6
Grading basis
A-F - A-F Grade Basis
Lecture
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Fall, Spring & Summer