JOUR4543

With the rise of climate activism, racial justice, and other social movements, campaigns for social good have increased in prominence and scale. This growth is relevant across sectors, as governments and nonprofit organizations need to inform, for-profit organizations try to be socially relevant, and activists seek to persuade. This course will look at the methodological, programmatic, practical, and political reasons why such campaigns fail or succeed. The overarching goal of the course is to give students the skills they need to understand and assess the effectiveness of campaigns and other programs for social good, whether as consumers or producers of such content.

prereq: [JOUR 3004 or 3004H], JOUR 3201, any 32xx skills course, Strat Comm major

003718