MKTG4082W

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MKTG 4082W - Brand Management (4 Cr.) Writing Intensive

Marketing (11269) TCSM - Curtis L. Carlson School of Management

Course description

How do firms build great brands, such as Apple and Nike? How do firms leverage their popular brands to expand into new markets, new products, and new countries? This course focuses on questions like these to help students understand how to use brand strategies to successfully build, measure, and manage brands. Students participate in a course-long project to research and evaluate brand strategies used by a brand of their choosing. The course includes lectures, cases, and project check-ins between group members and their instructor.

prereq: Mktg 3010/3011 and Mktg 3040/3041

Minimum credits

4

Maximum credits

4

Is this course repeatable?

No

Grading basis

A-F - A-F Grade Basis

Lecture

Requirements

001079

Credit will not be granted if credit has been received for:

02369

Fulfills the writing intensive requirement?

Yes

Typically offered term(s)

Every Fall & Spring