APEC3551

Explore the core skills required by entrepreneurs in opportunity identification and problem-framing that lead to creating viable concepts that provide solutions to real consumer challenges. Students will tackle innovation challenges from an in-depth exploration of entrepreneurial and design thinking and learn how to incorporate these skills into their future professional work. Master techniques for exploring problems from a systems viewpoint through a series of hands-on projects from concept design to product mapping and consumer testing. Students get to select a project of their choosing directly from their major of study and will pitch their new product or service concept to an expert panel.

prereq: APEC 1101 or APEC 1101H or ECON 1101 or DES 1101W, jr or sr

003496

Every Fall