APEC3551

Explore the core skills required by entrepreneurs in opportunity identification and problem framing that lead to creating viable concepts that provide solutions to real consumer challenges. Students will tackle innovation challenges from an in-depth exploration of entrepreneurial and design thinking and learn how to incorporate these skills into their future professional work. Master techniques for exploring problems from a systems viewpoint through a series of hands-on projects from concept design to product mapping and consumer testing. Students get to select a project of their choosing directly from their major of study and will pitch their new product or service concept to an expert panel.

prereq: APEC 1101 or APEC 1101H or ECON 1101 or DES 1101W, jr or sr

003496