HSEM2413H

This course is designed to introduce students to techniques for discovering everyday problems and fashioning potential solutions to those problems. Because the course material deals with ideas and idea generation, it is designed to be helpful to many future careers and callings by unlocking individual creative thinking skills. During the semester we will explore the genesis of ideas and the relationship between deep insight, empathy, consumer problems, ideas, and innovation. Specific topics to be covered during the semester include the role of insights, ethnography, and discovery techniques; individual and group creativity; the creative process and where ideas come from; innovation and the value thereof; and effective communication of ideas.

This course seeks to provide students with the skills, tools, and mindsets to enable them to discover other people’s problems from which potential solutions might be built. These solutions include services, products, and potential businesses.

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