IDSC6455
IDSC 6455 - Web 2.0: The Business of Social Media (2 Cr.)
Information & Decision Sciences (11266)
TCSM - Curtis L. Carlson School of Management
IDSC 6455 - Web 2.0: The Business of Social Media (2 Cr.)
Course description
Business use of social media, peer production, strategies and tactics of social media marketing, social media crisis, open innovation, use of social media to engage employees and foster collaboration, risks and challenges of social mediaprereq: MBA student
Minimum credits
2
Maximum credits
2
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Requirements
000049
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Fall