MKTG6084
MKTG 6084 - Persuasion and Influence (2 Cr.) Online may be available
Marketing (11269)
TCSM - Curtis L. Carlson School of Management
MKTG 6084 - Persuasion and Influence (2 Cr.) Online may be available
Course description
Successful marketers, leaders and communicators must not only make the right decisions-they must also influence others. Successfully managing other people depends on managing the influence process. Doing this effectively requires understanding the psychology of persuasion. This course is about the science of influence & persuasion. Through deeper understanding of human psychology, you will learn scientifically-tested and practical tools to become more influential in your dealings with consumers, clients, coworkers, & managers. Through a mix of lecture, discussion, reading, reflection, and experiential exercises, you will master the tools to be able to mobilize others by strategically crafting your communications.
prereq: MBA 6210/6211, MBA student
prereq: MBA 6210/6211, MBA student
Minimum credits
2
Maximum credits
2
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Requirements
000049
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Summer