IBUS6401

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IBUS 6401 - Marketing in the Mayhem: Why Chile Thrives and How Argentina Tries (4 Cr.)

Global Initiatives (11283) TCSM - Curtis L. Carlson School of Management

Course description

This course will explore the use of the Marketing Management Process by firms and governments as they seek to grow and will use the comparative perspectives of Argentina and Chile as case studies. This is an education abroad program. Contact the Carlson Global Institute at cgi@umn.edu with questions.

Prereq: approved application

Minimum credits

4

Maximum credits

4

Is this course repeatable?

Yes

What is the maximum number of completions allowed?

2

What is the maximum number of credits that can be earned from this course?

8

Grading basis

A-F - A-F Grade Basis

Lecture

Fulfills the writing intensive requirement?

No

Typically offered term(s)

Every Fall, Spring & Summer