CMBA5813

This course covers the crucial and current topics of how information technology disrupts a variety of industries, how to compete in such an environment, and how to strategically manage the IT function in the companies to stay relevant in the digital age. Key principles covered in the class are developing a state-of-the-art IT disruption strategy, learning the nuances of platform competition and multi-sided markets to fight such disruption, understanding the organizational changes involved in implementing enterprise wide systems, and utilizing social and data-driven techniques to enhance marketing outcomes.