MKTG3005
MKTG 3005 - Introduction to Applying Analytical Tools for Solving Business Problems (2 Cr.)
Marketing (11269)
TCSM - Curtis L. Carlson School of Management
MKTG 3005 - Introduction to Applying Analytical Tools for Solving Business Problems (2 Cr.)
Course description
The ability to make intelligent business decisions based on large data and information is becoming increasingly important for businesses and managers. This course provides a practitioner-oriented introduction of applying analytical tools in business setting. This class entails hands-on computer exercises on real data sets to apply various analytical techniques in common business applications. This course assumes that students have knowledge of fundamental analytical tools and statistical methods. The class emphasizes understanding model assumptions to help students with appropriate model selection; interpreting results in order to make optimal business decisions; designing experiments in a business setting and analyzing the experimental data to advance business objectives.
prereq: SCO 2550 or equivalent statistics course
prereq: SCO 2550 or equivalent statistics course
Minimum credits
2
Maximum credits
2
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Typically offered term(s)
Every Fall