MGMT1910W
MGMT 1910W - When it Hits the Fan: Business, Crisis Communication, and Social Media in a Risky World (3 Cr.) Writing Intensive, Freshman Seminar
CSOM Strategic Mgmt & Entrepre (11271)
TCSM - Curtis L. Carlson School of Management
MGMT 1910W - When it Hits the Fan: Business, Crisis Communication, and Social Media in a Risky World (3 Cr.) Writing Intensive, Freshman Seminar
Course description
Effective crisis communication is increasingly important in a world of expanding technological dependence, sociopolitical instability, and daunting environmental challenges. Crises can be broadcast around the world in minutes via social media, creating negative headlines for months. In addition, complex, world-wide problems like climate change, religious fundamentalism, cyber security, health care, population growth, urbanization, and terrorism require effective communications to lessen the consequences of a crisis on an organization's activities, reputation, and stakeholders. We will examine a variety of current international and national case studies to examine what went wrong and consider how businesses can better prepare for, prevent, and respond to global crises.
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Requirements
001475
Fulfills the writing intensive requirement?
Yes
Typically offered term(s)
Every Fall