GDBA7211
GDBA 7211 - Global Branding (2 Cr.)
Global Initiatives (11283)
TCSM - Curtis L. Carlson School of Management
GDBA 7211 - Global Branding (2 Cr.)
Course description
This course will combine critical current perspectives from information economics, psychology, sociology, behavioral decision theory and neuro-science to inform students about how brand information is acquired, processed and employed in decision-making, across segments and cultures. Students are expected to be familiar with basic marketing concepts to allow for a discussion of strategic issues related to global branding. The course will involve multiple pedagogies including lecture, case discussion and class exercises.
Minimum credits
2
Maximum credits
2
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Typically offered term(s)
Every Fall, Spring & Summer