MKTG1916
MKTG 1916 - Happily Ever After: Brands and Storytelling in Ireland (3 Cr.) Global Perspectives, Freshman Seminar
Marketing (11269)
TCSM - Curtis L. Carlson School of Management
MKTG 1916 - Happily Ever After: Brands and Storytelling in Ireland (3 Cr.) Global Perspectives, Freshman Seminar
Course description
Since the beginning of time, human beings have been captivated by stories. Stories engage, persuade, and motivate. Storytelling is widely used in business. In marketing, some of the strongest brands leverage their heritage; others have powerful origin or founder stories at their core. Advertisers routinely employ storytelling techniques as a way to attract a customer's attention and keep it. Ireland is a country with a rich storytelling tradition. Irish culture, history, and music abound with myth, lore, and legend. This course is intended to explore the components of effective storytelling and the many methods of storytelling including written, oral, music, film, and digital media to investigate the role of storytelling in business and culture.
NOTES:
This course involves a study abroad component to Ireland during Spring Break 2019. Please note that you must also apply and confirm your spot for this seminar through the Learning Abroad Center. For more information, visit: https://umabroad.umn.edu/programs/europe/brands-story-ireland/ or contact Amy at garw0005@umn.edu.
NOTES:
This course involves a study abroad component to Ireland during Spring Break 2019. Please note that you must also apply and confirm your spot for this seminar through the Learning Abroad Center. For more information, visit: https://umabroad.umn.edu/programs/europe/brands-story-ireland/ or contact Amy at garw0005@umn.edu.
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Requirements
001475
This course fulfills the following Liberal Education requirement(s)
Global Perspectives
Typically offered term(s)
Every Spring