ABUS3201
ABUS 3201 - Digital Design Strategies for Small Business (4 Cr.) Online may be available
CCAPS Applied Professional Studies (10908)
TUCL - College of Continuing and Professional Studies
ABUS 3201 - Digital Design Strategies for Small Business (4 Cr.) Online may be available
Course description
Basics of multi-platform strategies to promote small businesses or a personal brand. Primary concepts include developing a cross-platform digital presence, creating brand identity, analyzing strategy effectiveness, and researching the competition. Students will work to develop a complete digital strategy for their own small business or personal brand by working both individually and in groups to find creative solutions for reaching their target audience in today's market.
Prerequisites: None.
Prerequisites: None.
Minimum credits
4
Maximum credits
4
Is this course repeatable?
No
Grading basis
AFV - A-F or Audit
Lecture
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Fall & Spring