BCLA3004
BCLA 3004 - Advertising and Society (3 Cr.) Civic Life and Ethics
Learning Abroad Center (10038)
TOIP - Global Programs and Strategic Alliance
BCLA 3004 - Advertising and Society (3 Cr.) Civic Life and Ethics
Course description
This course introduces students to the linkages between advertising and society. It is premised on the belief that advertising helps shape human attitudes and behaviors, just as the latter two in turn help direct and shape advertising. However, the emphasis in this course is firmly on advertising as a shaping agent—how it influences individuals and societies, the dynamic nature of the relationship, and the impacts (both positive and negative) that advertising may have on individuals and societies. It takes a critical and dispassionate view of advertising rather than a managerial or practitioner’s view. Various criticisms of advertising are flagged, and these are used as a basis for further coverage and discussion of the criticisms and issues raised.
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
OPT - Student Option
Lecture
This course fulfills the following Liberal Education requirement(s)
Civic Life and Ethics
Typically offered term(s)
Every Fall, Spring & Summer