BCLA3004W

This course focuses on the importance of advertising as a communication tool, focusing on the presence (and lack) of JEDI in mainstream media in Catalonia and Spain. This is a writing-intensive upper-level course designed for communication majors studying abroad in Barcelona. The course explores how diversity is represented in Spanish advertising’s ethics and strategies, focusing on race, gender, sexuality, and culture. Emphasis will be placed on developing advanced writing and research skills tailored to communication professionals. Through academic readings, critical analysis, and hands-on writing assignments, students will examine the role of media in shaping social perceptions and discuss the impact of diverse representation on brand messaging and consumer behavior. Students will also engage with local case studies and campaigns, enhancing their understanding of Spain’s unique cultural landscape.

Civic Life and Ethics

Every Fall, Spring & Summer