JOUR8208
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JOUR 8208 - Digital Strategy, Planning and Analytics (3 Cr.) Online may be available
School of Journalism & Mass Communication (10976)
TCLA - College of Liberal Arts
Course description
This is a class that will feel more like a workshop; purpose-built to provide a hands-on learning experience while developing a digital presence for a real-world brand. Starting with the why (business problem or opportunity), students will collaborate on a strategy that informs the what throughout the remainder of the class, including the creation of a website, content and ads - as well as becoming Google Analytics certified. At the end of the semester, each student will play a key role in presenting the digital strategy and work that came from it directly to the client, along with an articulation of the impact it made on the client’s business.
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
OPT - Student Option
Lecture
Requirements
001477
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Summer