MSMK6052
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MSMK 6052 - Marketing Analytics:Decision Making (2 Cr.)
Marketing (11269)TCSM - Curtis L. Carlson School of Management
Course description
This course focuses on learning how to use quantitative analysis tools to solve real-life problems in business. Rather than developing complicated mathematical models, the course aims at learning how to apply analytic techniques to a typical business decision problem, obtain business management insights, and develop recommendations. The lecture and group activities will be topic-driven, and sample topics include market analysis, targeting, customer value assessment, and new product development. Considering its popularity and convenience in business decisions, Excel will be the main software for the course, with occasional application of SPSS for a few specific functions.
Minimum credits
2
Maximum credits
2
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Requirements
014070
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Spring