MSMK6052

This course focuses on learning how to use quantitative analysis tools to solve real-life problems in business. Rather than developing complicated mathematical models, the course aims at learning how to apply analytic techniques to a typical business decision problem, obtaining business management insights, and developing recommendations. The lecture and group activities will be topic-driven and sample topics include market analysis, targeting, customer value assessment, and new product development. Considering the popularity and convenience of it in business decisions, Excel will be the main software for the course, with occasional application of SPSS for a few specific functions.