RM4235
RM 4235 - Consumer and Design Insights: Data-Driven Decision Making (3 Cr.) Online may be available
Retail Merchandising (10832)
TALA - College of Design
RM 4235 - Consumer and Design Insights: Data-Driven Decision Making (3 Cr.) Online may be available
Course description
This course will introduce the learners to text mining and text manipulation basics to generate consumer and design insights from big data available on the internet. The course covers theoretical understanding of texts for both human and machine processing, instructions for text handling using python, and an overview of the NLTK framework for manipulating text. The learners will be exposed to basic natural language processing methods and common techniques for text mining and interpretation (e.g., common text search expressions, text cleaning techniques).
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
AFV - A-F or Audit
Lecture
Credit will not be granted if credit has been received for:
03172
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Spring