Retail and Consumer Studies B.S.

Retail and Consumer Studies at the University of Minnesota Twin Cities highlights the intersection between the retail industry and design. You will learn about a wide range of retail strategies and management capabilities such as industry research, consumer behavior, promotions and marketing, sourcing and buying, leadership skills, retail technology, digital retail analytics and social media, consumer insights, as well as omnichannel environments and shopper behaviors. The program offers a wide range of educational and career opportunities, including hands-on learning projects, professional guest speakers, case studies, travel to study abroad at foreign and/or domestic retail centers, and professional experiences including internships in stores or corporate environments with start-ups to Fortune 500 companies. Entry-level positions include omnichannel retailing management, visual merchandising, retail buying, fashion marketing, product development and brand management, sourcing and supply chain management, retail analytics and customer relationship management, sales representative, store and human capital management, advertising, inventory and demand analyst, and social media marketing.