Marketing B.S.B.

Marketing is about understanding customers. Marketers create, communicate, and deliver value with the goal of satisfying customers' needs. Marketers include puzzle solvers, data scientists, consumer psychologists, and inspired innovators.

- Marketers are investigative, identifying unfulfilled needs and desires.
- Marketers are analytically-driven, quantifying the size of markets and potential for profits.
- Marketers are strategic, pinpointing how a company can win in a competitive environment.
- Marketers are creative, designing, and promoting appealing products and services.

Job opportunities in marketing include product or brand management, consulting, customer insights, analyzing markets, sales and business development, and advertising and media communications.