Marketing M.MKTG

The Marketing M.MKTG program provides a strong foundation in marketing by combining a year of intentionally designed course work, an experiential project with a real client, the opportunity to gain industry connections, and job interview preparation through the Carlson School Graduate Business Career Center. Students who graduate from this full-time 9-month, 32-credit program will have substantial marketing capabilities including understanding interactions (e.g., social media, individual profiling, web site traffic), as well as the depth of knowledge of consumers (e.g., customer experience, big data, web site personalization) and will be able to successfully contribute to marketing functions in both small and large organizations.