Marketing M.MKTG
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Curtis L. Carlson School of Management (TCSM)30Y - Master of Marketing
Career
Graduate
Program Type
Master's
Degree
30Y - Master of Marketing
Field of study
Business
This program is delivered in the following method(s)
In-person/classroom
Primary delivery method
In-person/classroom
Does this program require summer terms?
No
Can 4xxx-level courses count toward this program?
No
Does this Master's have a Plan C option?
Yes
Minimum required Plan C coursework credits
32
Maximum required Plan C coursework credits
32
Does Plan C have a final exam requirement?
No
Does Plan C have a capstone project requirement?
Yes
Plan C - Capstone project description
The Carlson Brand Enterprise (CBE) is a unique opportunity for our Master of Marketing students to work on a semester-long project with cross functional teams of graduate and undergraduate students. Each project focuses on strategic marketing projects for real companies and organizations, solving complex business challenges, utilizing strategic and analytical driven insights. Unlike most project-based student consultancies, the Carlson Brand Enterprise operates as a professional services firm, serving multiple external clients across a range of industries and business models by providing high impact, value added, objective solutions. Student consultants apply the concepts, principles, and frameworks they have learned in the classroom to practical and engaging business challenges with support from world class faculty and leading industry professionals.
Can this degree be completed with a minor?
No
Is an academic content-focused sub-plan required for this program?
No
Does this program have a language requirement?
No