Strategic Communication: Advertising and Public Relations B.A.

This Strategic Communication: Advertising and Public Relations major prepares students for careers in advertising, public relations, and corporate, non-profit, political, and health communication fields. Students develop the tools that are essential to public relations and advertising careers and learn to craft messages and campaigns about products, brands, companies, organizations, services, and information across multiple media platforms. Professional strategic communication provides students with skills in writing, media design, strategic messaging, and teamwork that are transferable to a wide range of careers. The major is based on a liberal arts foundation, knowledge of the social context in which the profession is practiced, and the skills and experiences needed to succeed in the marketplace.