Strategic Communication M.A.

The Strategic Communication MA is designed to serve working communications professionals in advertising, public relations, corporate communications, nonprofit organizations, and government. The 30-credit program, which can be completed in 24 calendar months, is conceptually and structurally distinct from the academic master's degree in mass communication in that it focuses on advanced professional study of communications strategy, media, planning, evaluation, and creative management. The MA in strategic communication curriculum is tailored to provide the best foundation for future communications leaders, recognizing that the communication industry is changing rapidly. With digital communication continuing to transform the industry, and massive organizational and global forces reshaping the U.S. economy, communications leaders face significant challenges and can prepare themselves through in-depth study of strategic process management.